I've spent over a decade on both sides of the barrier: behind the camera at festivals and shows, and behind the screen building marketing campaigns for artists and labels.
My work in music journalism taught me how the industry actually thinks. I know what editors want to see, what makes a press kit get opened, and what separates an ignored pitch from a feature story. This isn't theory; it's a decade of relationships and published work.
On the strategy side, I've helped artists and small labels build sustainable presences online, without the burnout that comes from chasing algorithms. I believe in systems that work while you focus on making music.
My goal is simple: bridge the gap between art and strategy. Make the business side feel less like a necessary evil and more like an extension of your creative vision.